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Are you Making Customers for Life? – Value, Service, Brand, Loyalty

In Best Practices, Project Management, Tips & Tricks, Transforming Your Customer Service Organization Series by Andy YangLeave a Comment

Every interaction you have with your customer becomes a part of how your customer perceives your brand. When they log in to your website and see your “storefront,” that is an integral part of your brand. When they interact with your customer service agents, that is an integral part of the overall brand experience. You want your customers to have not just a positive experience but one that strengthens your brand creates loyalty and translates to high value delivered to the customer.

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Transforming Your Customer Service Organization – Support as Sales

In Best Practices, Project Management, Tips & Tricks, Transforming Your Customer Service Organization Series by Andy YangLeave a Comment

A customer’s most common interactions after the sale are with Customer Service. In today’s subscription economy, every customer touchpoint impacts the customer’s satisfaction level and likelihood to renew; customer service plays an increasingly important role in whether a customer churns or is a customer for life.

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Transforming Your Customer Service Organization – Being a Service Leader

In Best Practices, Project Management, Tips & Tricks, Transforming Your Customer Service Organization Series by Andy YangLeave a Comment

Customer Support used to be thought of as a necessary evil. A common refrain from customer support is, “nobody calls to tell us we and the product are doing a good job.” In many cases, customers dread having to contact support, expecting it will be a one-way interaction with poor response times and answers intended to push you away as fast as possible.

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Transforming Your Customer Service Organization – Customer 360

In Best Practices, Community Cloud, Service Cloud, Tips & Tricks, Transforming Your Customer Service Organization Series by Andy YangLeave a Comment

Customer 360 means having a full view of your customer in a seamless, easy, and accurate way. When you have the full picture of the customer, there’s so much you can do to make the customer experience better while also giving you the information you need to innovate at scale.

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Transforming Your Customer Service Organization – Agent Productivity

In Best Practices, Community Cloud, Service Cloud, Tips & Tricks, Transforming Your Customer Service Organization Series by Andy YangLeave a Comment

We often think that delivering the best customer service is the only thing you need to think about in order to have a successful support organization. While we want to maximize each customer interaction, one shouldn’t be blind to the balance of the quality and scale of service compared to the cost. Clearly, you want…

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Finding the Right Salesforce Partner – Resources and Salesforce Expertise

In Best Practices, Finding the Right Salesforce Partner Series, Project Management, Tips & Tricks by Jim LambertLeave a Comment

This is the second article in a multi-part series on Finding the Right Salesforce Partner. The potential risk in a Salesforce project, or any project for that matter, comes in many shapes and sizes. And, the risk that turns real can be expected and planned for or come as a complete surprise.