MondayCall Solutions exhibited at Dreamforce 2011 at Moscone Center in San Francisco.  It was a big event, one of the largest if not largest technology conferences in the industry.  Marc Benioff was in top form as he evangelized the benefits of cloud computing and how it has helped leading companies cut costs and capture opportunities.  Better yet, Marc deferred to his customers – letting them deliver the message.

The focus of the conference clearly was on social.  Great social tools like Facebook and Twitter have been revolutionizing the consumer market – why not create similar technologies to revolutionize the enterprise.  With improvements to Chatter, the acquisition of Radian6 and the announcement of Data.com, salesforce.com is looking for innovative ways for companies to interact with its customers/partners and for the companies’ employees to collaborate better with each other.

Many innovative companies in just about every industry have already taken advantage of these capabilities – looking for ways to continue to engage and impress its target market.